Miacloudtech's founder has been fortunate enough to work with Cotton Bottoms, which was the UK's foremost eco-friendly cotton nappy company, which traded through major high street retailers such as Boots, John Lewis, Woolworths, and The COOP as well as offering online sales through its own website.
It achieved the prestigious Mother and Baby award as well as many top baby awards every year.
The Cotton Bottoms website was totally redesigned and incorporated a bespoke e-commerce shopping cart dramatically increasing sales. At the time of the work 1st place position was achieved in Google on page 1 for many popular and competitive search terms such as "cotton nappies" and "eco-friendly nappies".
Due to its success Cotton Bottoms later merged with the famous Tommee Tippee brand and Jackel International (view news article
- please scroll down two thirds of page). Sadly the Cotton Bottoms website no longer exists.
Matthew Herbert was also responsible for designing and developing the backend CRM database application for holding customer and contact data.